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Tutorial: Business Planning 1A – Problem and solution (english)

The „Business Planning 1A – Problem and solution“ tutorial provides you with a general overview of business planning and tips on how to proceed in a one-hour format. This includes business planning basics such as the structure of a business plan, possible formats and tips on the right language and tonality to reach your target groups. Learn how to write an executive summary and how to present your solution in an appealing style. We focus on the description of your technological basis and the quantification of the significant, relevant customer benefit.

The workshop content in detail:

  • Structure and formats of a business plan
  • Executive Summary Criteria
  • relevant factors in the presentation of products, services and solutions, customer benefits and USPs


Fabian Brunner, Head of Munich Business Plan Competition

Please use this LINK to register for the „Business Planning 1A – Problem and solution“ tutorial.

All information about this and other workshops offered by BayStartUP can be found here.